You’re online late at night, your browser filled with tabs of ingredient lists and five-star reviews for dog supplements that all start to sound the same. Your dog is slowing down, scratching all the time, or just seems to have lost that spark, and the glucosamine chews or fish oil you’ve been trying aren’t making a difference. You're not alone. A growing number of pet owners are looking past simply managing symptoms and starting to ask a bigger question: is there a better, more proactive way to support my dog's long-term health? This search for a more foundational approach to wellness has led many to the pioneering field of regenerative nutrition, where companies like the Fort Myers, Florida-based PetREGEN are at the forefront.
Why are so many dog owners looking for new supplements?
The pet supplement industry is booming, but for many owners, it’s also a confusing space to navigate. The change is being driven by our deeper connection with our pets, a trend often called "pet humanization," where we want the same quality of care for them as we do for ourselves. Recent data shows that 53% of U.S. dog owners gave supplements to their dogs in 2024, a significant jump from previous years. Still, many find themselves on a supplement treadmill, adding one chew for joints, a different oil for skin, and another powder for digestion.
