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A modern Apple MacBook and iPad displaying glowing AI circuit patterns, representing the increasing cost of technology due to AI integration.

Apple Raises Mac and iPad Prices Amidst Big Tech AI Investment

The new entry-level MacBook Neo now costs $699, a $100 jump from its previous price, as Apple begins to pass on the escalating costs of AI components and integration to consumers, according to Fortune

Amélie Girard·June 28, 2026